Privacy Policy
Resonate Networks (ÒResonateÓ) is a marketing analytics and
digital advertising technology company. We provide marketers a way to identify
audiences of interest to them using our proprietary data, to learn more about
those audiences, and to reach highly targeted audiences with Values Targetingª.
Our Values Targeting technology and methodology enable us to deliver
advertising to the desired audience for our clients based upon proprietary
research on the values, attitudes, and beliefs of the digital population.
Resonate provides this privacy policy (ÒPrivacy PolicyÓ) to
explain our information collection, use and disclosure practices. If you do not
wish for us to maintain information associated with you for the purpose of
targeting you with advertisements, you may choose to opt-out by clicking here.
Definitions.
When we refer to personally identifiable information (ÒPIIÓ) in
this Privacy Policy, we mean name, mailing address, email address or telephone
number. When we refer to non-personally identifiable information (ÒNon-PIIÓ) in
this Privacy Policy, we mean information that is neither used, nor intended to
be used, to personally identify an individual.
Operating Region
Resonate
is a United States based company headquartered in Reston, Virginia. We offer products and services for use
in the United States only. Accordingly,
our services are governed by applicable privacy and data security laws in the
United States; please see the website terms of service or your contract with us
for more information.
RESONATE.COM
WEBSITE PRIVACY PRACTICES
This section describes our privacy practices for information we collect about
you when you visit the http://www.resonate.com website (the ÒWebsiteÓ).
Collection:
Resonate collects PII about you for sales and marketing purposes. This occurs
when you submit it voluntarily such as when you request that a sales person
contact you or you download a white paper. When you request information from
us, we may require certain PII, such as your email address, so we can provide
you that information. To gather additional leads, we also use a third party web
analytics tool that identifies the Internet Protocol or IP address and domain
of a visitor to the Website and the pages viewed during the visit.
As you use the Website, we use cookies, small pieces of text that attach to
your browser, which we use to gather certain Non-PII, such as browser type,
pages viewed, and access times.
Use: We will use your PII to: (i)
provide you with customer support; (ii) market products and services we believe
may be of interest to you; (iii) respond to your requests, resolve disputes
and/or troubleshoot problems; (iv) improve the quality of the Website, and (v) communicate
with you about the Website. We may use the Non-PII for purposes including the
following: (i) understand more about the audience of visitors that comes to our
Website; (ii) improve our internal operations and the content of our Website
and software, (iii) to provide you, both on the Website and other websites,
information about products and services we think will be of interest to you;
(iv) customize the content and layout of our Website for you; and (v) deliver
targeted advertisements to you.
Disclosure: We may disclose your PII: (i)
to third party vendors who help us maintain the Website or otherwise assist us
in the operation of our business; (ii) to third parties to whom you ask us to
send PII; (iii) to a parent company, any subsidiaries, joint ventures, or other
companies under common control with us (collectively, ÒAffiliatesÓ); (iv) to a
company that merges with us, acquires us, or purchases our assets, in which
case such company may continue to process your PII and Non-PII as set forth in
this Privacy Policy; (v) as part of a bankruptcy proceeding; or (vi) if we
believe that such disclosure is necessary to: (a) resolve disputes, investigate
problems, or enforce our Terms of Service; (b) comply with relevant laws or to
respond to requests from law enforcement, other government officials and legal
process, and (c) protect and defend our rights or property or the rights and
property of you or third parties. We may disclose your Non-PII that we collect
through the Website without restriction.
Your PII & Choice: If you do not want us to contact you
using your PII, please email your request to info@resonate.com. We will comply
with your request with the understanding that the information will be
suppressed from our active database, which helps ensure we do not contact you
in the future using this data. We may be required (by law or otherwise) to keep
certain information for a limited period of time, in which case we will comply
with your request only after we have fulfilled such requirements.
Interest-Based Advertising: We may work with third party
advertising companies (ÒAd CompaniesÓ) that gather information about your
visits to the Website and elsewhere on the Internet. Ad Companies may use this
information to provide you with more relevant advertising, content, and for
other ad-related purposes. You may visit the Digital Advertising AllianceÕs
(ÒDAAÓ) website at www.aboutads.info to learn more about this type of
advertising, as well as opt-out of this form of advertising on your browser for
those companies participating in DAAÕs self-regulatory program. If you opt-out
of this type of advertising, you will still see advertising on the Internet,
but those ads may be less relevant to you.
Third Party Websites: The Website may contain links to websites operated
by third parties whose privacy practices may differ from ResonateÕs policies.
Resonate cannot guarantee that the privacy practices of other websites will
conform to our own. As a result, we encourage you to check the privacy policies
of all websites that you visit.
OUR
VALUES TARGETING TECHNOLOGY, PRODUCTS & SERVICES
The section below describes our privacy practices for information we collect in
association with our Values Targeting technology. Resonate is a research
company, an analytics company, and a digital advertising technology company and
as a result our activities are split into research, analytics, and ad delivery
phases. We describe the collection, use and disclosure of each phase below.
COLLECTION
AND USE
(a) Research Phase. Resonate performs research, often in conjunction with
research partners, who assist us in collecting information about the attitudes,
values, and beliefs of individuals (ÒResearch MembersÓ) and the websites the
Research Members visit online. For example, we may have an interest in
understanding the views of the online population generally regarding the values
that affect their purchasing of different products, or their stance on
particular issues, such as climate change or healthcare reform and what a
segment of this online population reads online. We may also work with partners
to collect data from browsers or devices to help predict possible relationships
among different browsers and devices to help us provide more relevant
advertising across such devices and browsers.
To assist us in better targeting advertisements, Resonate may receive non-PII
through partnerships with online and offline third-party data providers. We may
use this third party non-PII in conjunction with the information and cookie we
associate with your browser, to provide more precise feedback to our customers
and otherwise deliver and improve our services. The research techniques that we
or our research partners use in collecting information about Research Members
are tailored based on our business needs, but in all cases where Resonate
directly collects information from Research Members, we disclose what
information we collect and how we may use this data. We use the research to
predict the online ads that are most likely to be of interest to you and others
as more fully described in the ad delivery phase below. We do not use the
information collected during the research phase to explicitly target Research
Members with online advertising during the ad delivery phase described below.
To the extent that an individual might be a Research Member and the recipient
of advertisement delivered by Resonate this would be coincidental.
(b) Analytics Phase. During the analytics phase, we use the
research to help marketers further understand audiences of interest, so they
may ultimately create more engaging content, or highlight more relevant
products.
(c)
Ad Delivery Phase. By analyzing the research information, ResonateÕs
proprietary technology will predict the online ads that are most likely to be
of interest to you. We deliver advertisements to: (i) the websites where
consumers with the desired attitudes are most likely to visit or (ii) to a
webpage you are visiting if we believe you have the desired attitudes and
attributes based on the information we have collected about you (as described
below). In addition, we may ask our third party advertising partners to deliver
an advertisement to you if they have associated you with a particular attribute
(e.g., demographic or geographic information) or desired attitude.
When we serve an advertisement, we, a company working on our behalf or one of
our data partners, may set a cookie on your browser or request that you
complete a survey. The cookie or survey may collect information about the
attributes and/or attitudes associated with the advertisement and your
interactions with it including whether you have clicked the ad. In the event
that we see your cookie somewhere on the Internet again at a later date, we use
the cookie and the information associated to it to determine if we should
deliver to you an advertisement that may be of interest to you. We, and/or our
data partners, also use the information associated with the cookie or collected
through the survey to improve our services and to calculate and measure the
effectiveness, reach and/or frequency of our advertising campaigns. Our data
partners are required to use the information associated with these cookies or
surveys in conformance with applicable law.
We do not collect PII in or related to our delivery of
advertisements.
Disclosure:
We currently disclose the Non-PII collected during the research phase in
aggregated form to support our sales and marketing efforts with unaffiliated
third parties. We may also disclose the Non-PII in raw form, without
restriction as well as Non-PII obtained through our delivery of advertisements
and from third parties.
DATA RETENTION
We retain the information collected through our Values Targeting services for a
period of up to 3 years.
CHOICE
If you do not wish for us to collect and use non-PII collected across
non-affiliated sites over time (i.e., Web Viewing Data) or maintain information
associated with your browser or device for the purpose of targeting you with
advertisements, you may choose to opt-out by either clicking opt-out in the
footer or by clicking here. In addition, you may opt out of collection and use of Web
Viewing Data for advertising purposes from us, our ad server DoubleClick, or by
our data partners that participate in industry self-regulatory programs by
opting out at http://www.aboutads.info/choices/. Resonate adheres to the Digital Advertising Alliance
Self-Regulatory Principles for Online Behavioral Advertising. You may also
opt-out of our collection of data through applications you use via your mobile
operating systemÕs setting. For some versions of iOS, you may be able to limit
Òad trackingÓ by opening Settings > Privacy > Advertising > Limit Ad
Tracking. For some versions of Android, you may be able to opt out of
interest-based ads by opening your Google Settings app > Ads > Enable
ÒOpt out of interest-based advertising.Ó Choice is device specific. You may
need to repeat this process for your other devices. Please note, however, that
opting out will not prevent us or others from delivering advertising to you.
This advertising, however, may not be as relevant to you. It will simply prevent
us from identifying you as a user to whom we have previously delivered certain
advertising. We may also continue to collect data for analytics, research,
reporting and other similar purposes.
INFORMATION
SECURITY
Resonate has implemented reasonable security measures to help protect your PII
in an effort to prevent loss, misuse and unauthorized access, disclosure,
alteration and destruction. No method of transmission over the Internet or
method of electronic storage is 100% secure; as a result, while the company
strives to use commercially reasonable standards to protect your information,
we cannot guarantee absolute security.
CHANGES
TO THIS PRIVACY POLICY
This Privacy Policy is subject to revision from time to time. We will post any
revised version of the Privacy Policy on this page. Continued use of our
Website or Services following notice of such changes will indicate your
acknowledgement of such changes and agreement to be bound by such changes.
CONTACT
US
If you have questions or concerns about our Privacy Policy, please contact us
by sending an email to: info@resonate.com or by mail to:
Resonate Networks, Inc.
Attn: Privacy Officer
11720 Plaza America Drive
3rd Floor
Reston, VA 20190
This Privacy Policy was last revised: April 17,
2018.